17jun 2013

Restaurants turn to mobile apps for marketing

David Stidham, vice president of marketing for Prairie du Sac, Wis.-based Culver’s, called all the new marketing capabilities and solutions on display at the NRA Show’s Technology Pavilion “almost overwhelming,” but he still planned to stifle his amazement for two days and search for more new platforms.

His brand of nearly 500 quick-service restaurants began a test this year of a mobile-loyalty program, but the NRA Show was another opportunity to do due diligence on other potential partners, Stidham said.

“I get blown away just walking up and down the aisles looking at these fresh new companies,” he said. “You don’t know where they’re going to land or where they’re going to be a year from now, who’ll get bought, sold or go out of business. That’s why we take our time and are very methodical on who we partner with. But it’s interesting to see the enthusiasm of young digital entrepreneurs developing solutions for the industry.”